Go Team Canada!
EDMONTON – The Honda Indy Edmonton is extremely pleased to announce that it has entered into promotional relationships with Alex Tagliani and the FAZZT Race Team, and with Paul Tracy and the KV Racing Technology Team for several upcoming races in the 2010 IZOD IndyCar Series.
The “Team Oh Canada” promotion includes prominent Honda Indy Edmonton logo placement on Alex Tagliani’s #77 FAZZT team car, and on Paul Tracy’s #15 GEICO KVRT Honda/Dallara/Firestone entry at the Indianapolis 500, which takes place on Sunday, May 30th.
In addition to the Indy 500, Alex Tagliani’s relationship includes distinct Honda Indy Edmonton logo placement on his team’s car for the IZOD IndyCar Series’ races in Fort Worth, Texas, Watkins Glen, New York, Toronto and Edmonton.
Along with the logo branding of Paul’s and Alex’s cars, the Honda Indy Edmonton will carry out promotional opportunities with “Team Oh Canada” in other markets, including event promotions at the Indy 500, all of which will be designed to drive tourism and generate ticket sales.
“Northlands and the Honda Indy Edmonton are absolutely delighted to partner with Canada’s two best IndyCar Series’ drivers,” said Northlands President Ken Knowles. “Our promotional support for Alex and Paul provides us with an incredible opportunity to place our event, and the City of Edmonton, in the international spotlight while reaching a huge international audience.
“And, it provides Canadian race fans from coast to coast with the opportunity to cheer on Team Oh Canada, as both Paul and Alex compete for the checkered flag at upcoming IndyCar Series races,” Knowles emphasized.
The partnership is a natural fit for the FAZZT Race Team, which is the only full season entry in the IZOD IndyCar Series with a Canadian driver. Tagliani, a native of Lachenaie, Quebec, recently attended a media day in Edmonton in support of this summer’s race and was enthused about Team Oh Canada and the support from Honda Indy Edmonton.
“The Honda Indy Edmonton is a great event and we always have such a huge amount of support from the fans and the city,” said Tagliani. “I feel honoured to be carrying the Honda Indy Edmonton decals and to be representing Team Oh Canada, it makes me proud to be a Canadian.”
“It’s exciting to have the Honda Indy Edmonton logo on my GEICO – KV Racing Technology Honda car for the world’s biggest auto race, the Indianapolis 500,” said Tracy, the 2003 ChampCar World Series champion. “The Honda Indy Edmonton event is one of the biggest auto races in all of Canada. Being Canadian, I’m proud to have the event as a sponsor for my entry at Indy. I’ve enjoyed competing at Edmonton over the years. The fans are very enthusiastic and treat me very well. Thank you very much.”
The promotional relationship between the Honda Indy Edmonton and the two race teams was made possible with the support of the Government of Canada’s Marquee Tourism Events Program (MTEP). The MTEP program funds programs that will contribute to the long-term growth and viability of Canada’s visitor economy by attracting more tourists from within and outside Canada. This funding support from the Government of Canada for the Honda Indy Edmonton will assist in building a world-class event that will continue to profile Edmonton and Canada to the world, while contributing significant economic impact to the city.
About the Honda Indy Edmonton: The Honda Indy Edmonton is the 11th round in the 17 race IZOD IndyCar Series. Auto Racing fans across North America get to see the best in open-wheel racing in Edmonton when the Honda Indy Edmonton takes to the track July 23-25. Ticket packages are on sale now and are available online at www.edmontonindy.com or at www.ticketmaster.ca
About Northlands: Northlands attracts and produces the biggest and best
live entertainment and events Edmonton has ever seen. In fact, it’s what we do best.
Nobody treats Edmonton to bigger sporting events, world-class entertainment and more spectacular celebrations. Our more than 2,500 events attract more than four million visitors to Edmonton every year while generating $1 billion in economic activity in Alberta. We reinvest our earnings back into the community and work hard to deliver the
best in world-class entertainment that our guests have come to expect from us.
We take great pride helping build our city and making Edmonton a great place to
live and play. Visit www.northlands.com to find out more.
About FAZZT Race Team: The FAZZT Race Team was formed in July 2009 as a partnership between Andre Azzi of the Azzi Race Division, ATG, and Jim Freudenberg and Jason Priestley of the Rubicon Sports Agency. The team fields a full-time IndyCar Series team that made its debut at the season opening event in Sao Paulo. The team has four Dallara chassis and has signed Canadian driver Alex Tagliani to drive the #77 entry. Andre Azzi, a Montreal based entrepreneur, is the teams’ Chief Executive Officer and motorsports veteran Jim Freudenberg is the teams’ Chief Operating Officer. The team is housed in a 25,000 ft. race shop on the north side of Indianapolis with a second facility that will house their Research and Design division in Montreal. For more information, go to www.FAZZTRaceTeam.com.
About KV Racing Technology: Paul Tracy’s Indy entry, #15 GEICO – KV Racing Technology Honda/Dallara/Firestone car, will be the fourth for KV Racing Technology in this year’s Indianapolis 500. Tracy will join team rookie Takuma Sato in the #5 Lotus – KVRT Honda/Dallara/Firestone car, E.J. Viso in the #8 PSVDA – KVRT Honda/Dallara/Firestone car and Mario Moraes in #32 KV Racing Technology Honda/Dallara/Firestone machine. Tracy, a fan favorite for nearly 20 years, has competed in six Indy 500 races including the second place finish to Helio Castroneves in the controversial 2002 event. Last year, Tracy drove the #15 GEICO – KVRT Honda/Dallara/Firestone entry to ninth. Tracy has competed in 270 open-wheel events during his career and has established himself as one of the top drivers in open-wheel racing. The resident of Las Vegas, Nevada is among the top 10 in almost every open-wheel career statistical category including wins: 31 (seventh all-time), poles: 25 (ninth all-time), and laps led: 4,231 (seventh all-time).
Sid Priddle Randy Kilburn
Media Relations Manager Media Relations Consultant
Honda Indy Edmonton Honda Indy Edmonton
Cell: (780) 886-4929 Cell: (780) 405-2140
E-mail: firstname.lastname@example.org E-mail: email@example.com
Jana Watt Tom Blattler
Vice President Public Relations Director
Media and Communications KV Racing
FAZZT Race Team Cell: (317) 525-5692
Cell: (317) 709-3855 E-mail: firstname.lastname@example.org