INDIANAPOLIS (April 26, 2012) – Performance has been key for the No. 77 Schmidt Hamilton HP Motorsports entry driven by Simon Pagenaud, currently third in points, after three rounds of the 2012 IZOD IndyCar season.

That kind of performance does not go unnoticed….especially to the keen eyes at the planet’s biggest online eyewear company.

Canadian-based Coastal Contacts Inc., ( announced today a partnership with Sam Schmidt Motorsports to become the primary sponsor for the team’s entry in the upcoming IndyCar race in Sao Paulo, Brazil on April 29, 2012. The No. 77 Hamilton HP Motorsports Dallara/Honda/Firestone car will be driven by Frenchman Pagenaud, who is also leading the Rookie of the Year standings.

Based in Vancouver, British Columbia, Coastal Contacts Inc. is the global leader in online direct-to-consumer retail of eyeglasses and optical products. Founded in 2000 by current CEO Roger Hardy, Coastal Contacts Inc. designs, produces and distributes the largest selection of eyeglasses and contact lenses on the Internet. The Company has also been outfitting consumers around the globe in free eyeglasses with their First Pair Free campaign.

“We are thrilled to have the opportunity to align with Sam Schmidt Motorsports, one of the premier teams in racing, and appreciate the work done by Front Row Marketing Services in developing this opportunity,” said Hardy. “Our focus in the Brazilian marketplace is to create significant awareness for our brand, and our relationship with Sam Schmidt Motorsports provides a global stage for us to showcase the connection between speed of service and clear vision, two key elements of our brand experience.”

“The partnership with Coastal Contacts is a perfect match with many of the things we strive to accomplish on the race team,” said SSM owner Sam Schmidt. “Roger Hardy has built a formidable retail business by ensuring a laser-focus approach to the business and some of the fastest delivery times in the industry, the same things we look to accomplish everyday on the race track. In addition, the charitable aspects he’s instilled in the company by donating eyeglasses to disadvantaged people around the globe through the Change the View Project really means a great deal.”

About Coastal Contacts Inc.:

Coastal Contacts, Inc. is the planet’s biggest online eyewear company. Coastal empowers customers to easily browse, try on and buy eyewear—saving time, money and sanity. With every pair of qualifying frames purchased, Coastal donates a pair to someone in need through its Change the View Project. Founded in the year 2000, Coastal designs, produces and distributes the largest selection of eyeglasses and contact lenses on the Internet, including a unique combination of designer eyeglasses, contact lenses, sunglasses, and vision care accessories. Coastal serves customers in more than 150 countries through the Coastal Contacts family of websites including:,,,,,,,, and

About Sam Schmidt Motorsports:

Sam Schmidt Motorsports (SSM) was established in 2001 and is owned by former driver Sam Schmidt, who was paralyzed (quad) in 2000 after an accident during testing at Walt Disney World Speedway in Orlando, Fla. As a car owner, Schmidt fields cars in the IZOD IndyCar Series, including the Indianapolis 500, and the Firestone Indy Lights championship. SSM is the most successful team in Firestone Indy Lights history with 48 race wins and five championships. In addition, SSM has qualified 12 cars in the Indianapolis 500 since 2001 and won the coveted Indy 500 pole in 2011. For more information, please visit